AI Lead Generation · Free calculator, no sign-up
The lead you answer in 5 hours was won by someone in 5 minutes
AI agents respond to every enquiry in seconds, qualify against your criteria, and book meetings while your team sleeps. First: see what slow response is costing your pipeline.
Your numbers
Your lead flow
What slow response costs you
Conservative estimate, based on your numbers
Revenue recoverable with instant response / year
£72,000
Responding in minutes instead of 5 hours
Estimated conversion uplift
+20%
Current annual pipeline won
£360,000
Adjust the sliders to see your numbers.
Assumptions (conservative)
- Response speed strongly predicts qualification: classic Lead Response research (Harvard Business Review, InsideSales) found contacting a lead within an hour makes qualifying it ~7× more likely than waiting two.
- We model a conservative 10-40% conversion uplift from instant response, scaling with how slow your current response is.
- Assumes lead volume and deal values stay constant; an AI agent responds and qualifies in under a minute, 24/7.
What the lead agent does with every enquiry
Responds in seconds
Form fills, emails, and chats get an immediate, relevant reply - nights, weekends, and holidays included.
Qualifies & researches
Asks your qualifying questions, looks up the company, and scores fit against your ideal customer profile.
Books the meeting
Qualified prospects go straight into your calendar; the rest get nurtured or politely declined.
Keeps the CRM honest
Every conversation, score, and booking logged automatically - no more 'forgot to update the pipeline'.
Phone enquiries too? Pair it with an AI receptionist. The agent connects to your CRM through governed MCP integrations - part of our wider AI agents service.
The AI stack we build on
AI lead generation - common questions
How does AI help with lead generation?
AI's biggest lead-gen lever isn't finding more leads - it's converting the ones you already get. An AI agent responds to every enquiry within seconds (24/7), asks your qualifying questions, researches the company, scores fit against your ideal customer profile, books qualified prospects straight into your calendar, and keeps your CRM updated. Speed and consistency are where the revenue hides.
Does response speed really matter that much?
The research is unambiguous. The classic Harvard Business Review lead-response study found firms contacting leads within an hour were nearly 7× more likely to qualify them than those waiting even two hours - and most companies take much longer. When a prospect fills in three forms, the first useful response usually wins the conversation.
Will prospects be put off talking to an AI?
Prospects are put off by silence, not software. A fast, relevant, well-written response that answers their question and offers a booking link outperforms a 6-hour-later human email in practice. The agent hands over to your salespeople the moment a conversation needs judgement - with the full transcript and research attached.
What does an AI lead agent cost?
A custom lead-response and qualification agent connected to your forms, inbox, CRM, and calendar typically costs £3,000-£12,000 to build and £100-£500 per month to run. Against the recoverable revenue from faster response - use the calculator above - payback is usually measured in weeks.
Test it on your own enquiry form
Book a free 30-minute demo - we’ll wire a proof-of-concept to a copy of your enquiry flow and let you play the prospect.